This is the third bio I’ve written in my career. The first was when I was 22-years-old assistant editor of a food magazine. The second was when I co-founded The Arland Group in 2005. I had no agency experience at that time, so I filled my bio with creative writing to hide the fact that I really didn’t know what I was doing.
For this bio, I do know what I’m doing. I helped build a successful recruitment marketing agency, and now I’ve decided to follow my passion: Helping food and beverage companies reach their audience faster, smarter and with better content and creative. I’ve spent 18 years preparing myself to write this bio. I’d love to tell you about what we’re working on.
In the last year since I have started my journey with Keith and Jonathan, I have traveled the country, broke bread with James Beard Award winners and shot-gunned beers with some of the most recognized brewers in the country. All while hanging out with my best new friends: honey bees.
At Brightly Creative, I focus on the details. Nothing goes out the door without going through me. I love being the female voice of the team, and planning all of our events.
A few things you should know about me and my job. 1. Bless Paul Rand. 2. Web fonts saved my life. 3. NEVER trust a creative without giant eyeglasses (and I mean about anything). I’m the one who comes up with, "Yeah, we love it, but we could never do that." We want to challenge our clients to reimagine their brands, break out of the mold and define themselves in a crowded marketplace.
My job is awesome. Partly, because I love the people I work with, and partly because I get to show people something about themselves that they never imagined.
I come from an agency background, both mutli-national conglomerate and niche boutique. After nearly 20 years of experience, I’m here, and it feels great. Oh, also a so-called photographer.
June 18, 2018
Beards, bees, brewing science and a lot of honey. Those elements are standard of any Honey Beer Summit. But what was unique about our recent Austin event, the sixth Honey Beer Summit we have hosted? Barrel-aging honey, honey sours, hops ...
May 9, 2018
The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew ...