All Recent Category Archive

March 15, 2018

On the Road: Denver, Colorado

Dates: February 20-22, 2018 Purpose: Client meetings I go to Denver quite a bit. My business partner and creative director lives in the Mile High City, as well as some of our key clients. It’s a city I’ve grown to love. Great food, great breweries, great distilleries, close to mountains and...


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March 10, 2018

Day Three at #ExpoWest: These are a Few of My Favorite Things.

I’m exhausted. Long show hours plus less than accommodating accommodations have left me empty and headed to the airport early Saturday. Before a long day of travel ahead and a much needed break on Sunday, I leave you with a final report of a few of my favorite products from...


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March 9, 2018

Day Two at #ExpoWest: One Too Many Drinks

No, this isn’t a blog post about what you’re thinking. Shows like the Natural Products Expo West are too tiring to go out much at night. In fact, since I’ve been in Anaheim, I’ve had to patiently wait until the noise dies down from the 9pm Disney extravaganza before I...


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March 8, 2018

Day One at #ExpoWest: Keith’s Got a Brand New Bag

The Brightly Creative Team is on the scene at Natural Products Expo West, and Keith will be filing reports about what he’s seen, ate and drank. For the first report, Keith analyzes the two snacks in the bag given to each attendee at registration. The show hasn’t even started and...


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March 2, 2018

Good Food + Good Advice. The Perfect Lunch Date.

I love food. I love cooking it, reading about it and eating it. When I moved back to St. Louis from Chicago, I was terrified of the culinary situation I was entering into. I hadn’t lived in St. Louis for 10 years and knew nothing about the food scene. So,...


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February 23, 2018

What Boston Beer’s Volume Declines Tell Us About Craft Beer

As expected, Boston Beer Company’s 2017 financial results failed to impress analysts and continued to spotlight some fundamental flaws in the beer industry. In my opinion, the most foreboding number from the company’s 2017 results: 3.8 million barrels shipped. That may seem like a lot of beer, but it’s actually...


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February 19, 2018

Beard Awards Recognizes Friends and Colleagues

One of the best parts about my job is the daily interaction I have with true artisans of the food and beverage industry. From chefs to bakers to brewers, I’m fortunate to have met, and in some cases, worked with, people that inspire me. Many of these people were recently...


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February 12, 2018

Defining What “Healthy” Means For Consumers and Product Developers

An interesting segment ran on the Today Show recently naming the top 50 healthy foods and snacks. The website, Eat This, Not That!, was responsible for the list, and they did a great job. Not necessarily in determining the 50 snacks and beverages, but in setting the criteria for what...


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February 7, 2018

Finding Balance in Foods and Beverages Developed for Kids

I took my kids to McDonald’s for breakfast before school yesterday. It’s a rare occurrence, as I love providing my family with three home-cooked meals a day when possible, and I’m a bit of a health nut. However, the girls were being sweet, mom had an early morning conference call...


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January 31, 2018

In beverage category, the big get bigger but the little companies have all the fun

Keurig Dr Pepper. The name just rolls off your tongue, right? Not really, but those three words were uttered or printed by thousands of newscasters, newspapers and bloggers analyzing the latest mega merger in the food and beverage industry. But before we get into that, did you know that there...


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