All Recent Category Archive

February 19, 2018

Beard Awards Recognizes Friends and Colleagues

One of the best parts about my job is the daily interaction I have with true artisans of the food and beverage industry. From chefs to bakers to brewers, I’m fortunate to have met, and in some cases, worked with, people that inspire me. Many of these people were recently...

 

Read More

February 12, 2018

Defining What “Healthy” Means For Consumers and Product Developers

An interesting segment ran on the Today Show recently naming the top 50 healthy foods and snacks. The website, Eat This, Not That!, was responsible for the list, and they did a great job. Not necessarily in determining the 50 snacks and beverages, but in setting the criteria for what...

 

Read More

February 7, 2018

Finding Balance in Foods and Beverages Developed for Kids

I took my kids to McDonald’s for breakfast before school yesterday. It’s a rare occurrence, as I love providing my family with three home-cooked meals a day when possible, and I’m a bit of a health nut. However, the girls were being sweet, mom had an early morning conference call...

 

Read More

January 31, 2018

In beverage category, the big get bigger but the little companies have all the fun

Keurig Dr Pepper. The name just rolls off your tongue, right? Not really, but those three words were uttered or printed by thousands of newscasters, newspapers and bloggers analyzing the latest mega merger in the food and beverage industry. But before we get into that, did you know that there...

 

Read More

January 24, 2018

Case Study: How to Break a Client into a New Market

Client: National Honey Board Breaking into a new market is always a challenge, regardless of the product or service. In 2017, Brightly Creative was tasked with breaking the National Honey Board into the craft spirits market. The goal was to replicate the success we had three years earlier breaking honey...

 

Read More

January 20, 2018

What to Make of 2017 Beer Industry Sales

The number of new craft breweries in the United States is exploding through the roof. The number of people drinking beer has remained stable. Something’s gotta give, and recently released sales stats from IRI Worldwide provide a bit of insight. I’ll attempt to mine this insight into a cognitive blog...

 

Read More

January 20, 2018

On the Road: Reno, Nevada

When: January 10-12, 2018 Why: American Beekeeping Federation’s Conference and Tradeshow Thinking about visiting Reno? Don’t. That’s probably a bit too harsh of an assessment considering I was only in the city for two days, and spent most of the time in a hotel at meetings. Still, the times I...

 

Read More

January 20, 2018

Food and Beverage Trends in 2018

A blog post in which I join the countless others making predictions about what to expect this year in the food and beverage industry. Hopefully, I mined some insights in here others have not covered. Without further ado….predictions about the food and beverage industry in 2018. Authenticity will become imperative...

 

Read More

January 12, 2018

On the Road: Nashville, Tennessee

When: December 12-15, 2017 Why: National Honey Board Photo Shoot I’ve always struggled with getting a handle on Nashville. The city is in such growth and flux that every time I visit I find myself in a new pocket with new things to explore. This was my second trip to...

 

Read More

January 12, 2018

Brightly Creative: Chapter One

Year one in the books, and what a year it was. If you’re not familiar with our origin story, check out this blog post from last year. In summary, we started Brightly Creative at the beginning of 2017 to follow our passions. To work with great clients in the food...

 

Read More