All Recent Category Archive

Posted January 15, 2019 by Keith Seiz

On the Road: My First Global Marketing Meeting

What do 50+ agency people from all over the world have in common? Hellacious travel tales, nightmare client stories and thankfully, a shared language, which fortunately is my native tongue. However, once you got past the awkward introductions, expected conversation topics and shared experience of a singular client, I discovered...

 

Read More

Posted September 4, 2018 by Keith Seiz

A Summer of Summits

What did you do for your summer vacation? I used to hate writing those essays in school. Now, I’m kind of excited to write this blog post detailing what the Brightly Creative team has been up to this summer. It was packed to say the least. We had meetings, conferences,...

 

Read More

Posted May 9, 2018 by Jonathan Galbreath

To “Summit” All Up, Brewing with Honey is the New Black (and Yellow)

The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew it was a small market at the time.  With a...

 

Read More

Posted April 24, 2018 by Jonathan Galbreath

New Client: Les vergers Boiron

About this time last year, we ran into some folks from Les vergers Boiron at Craft Brewers Conference in Washington D.C. At that time, they were not focusing much on the brewing industry, but were looking for an agency that could bring them into the fold. Little did we know at...

 

Read More

Posted April 13, 2018 by Jonathan Galbreath

Mark Boughton, Food Photographer: “Totally Boughsome”

Photographers that own there craft, can be “spirited”. Often, being masterful can be confused with ego, and vice versa. Flying to Nashville, Tennessee, on behalf of the National Honey Board for a photoshoot at the tail end of last year landed us at the studio of esteemed Mark Boughton, Food...

 

Read More

Posted January 24, 2018 by Keith Seiz

Case Study: How to Break a Client into a New Market

Client: National Honey Board Breaking into a new market is always a challenge, regardless of the product or service. In 2017, Brightly Creative was tasked with breaking the National Honey Board into the craft spirits market. The goal was to replicate the success we had three years earlier breaking honey...

 

Read More

Posted January 12, 2018 by Jonathan Galbreath

On the Road: Nashville, Tennessee

When: December 12-15, 2017 Why: National Honey Board Photo Shoot I’ve always struggled with getting a handle on Nashville. The city is in such growth and flux that every time I visit I find myself in a new pocket with new things to explore. This was my second trip to...

 

Read More

Posted January 5, 2018 by Jonathan Galbreath

2017 in Review: Our Favorite Beers

We work quite a bit in the beer industry, and we quite enjoy the products that craft brewers craft, from hazy IPAs to tart Berliner Weisses. Through our travels in 2017, we’ve had the opportunity to taste some amazing beers, whether it’s at one of the Honey Beer Summits we...

 

Read More