Author Archives for Alison Conklin
December 8, 2021 3:30 pm
Published by Alison Conklin
Alright stop, collaborate and listen, BC is back with a new productivity edition. Before you slip on your noise-cancelling headphones or tell Alexa to turn up the tunes, have you ever thought about what music might be doing for your work productivity? As it turns out, there are a ton
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May 11, 2021 10:00 am
Published by Alison Conklin
In the last four-and-a-half years, Brightly Creative has grown past our wildest dreams. When we (Keith, Jonathan and I) started off, we had three clients and a mountain of ideas to do the best work for our clients. Now, we have expanded our team to six members and more than
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March 3, 2020 10:00 am
Published by Alison Conklin
It’s that time of year: The James Beard Semifinalists have been announced, and our team has been glued to our screens to see all the nominees. From bakers to brewers, this list is full of the best of the best in the industry. And the best part? Some of our
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January 7, 2020 7:45 pm
Published by Alison Conklin
The Brightly Creative Team has taken off in the past year with a ton of work trips, and we’re heading into 2020 with even more on the docket. As we wandered the long halls of airports across the country, we have picked up on some common food trends at kiosks
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December 17, 2019 11:00 am
Published by Alison Conklin
Team Brightly sat down last week to close out a successful 2019 and prepare to go full steam ahead into 2020. A majority of our calendar is filled with travel, from summits to competitions to trade shows. To help us start 2020 on the right foot, we start planning. Most
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December 10, 2019 9:00 am
Published by Alison Conklin
For the last nine years, Brightly Creative has been working in the brewing industry for our client, the National Honey Board, to help brewers learn how to brew with honey. It is an industry that we have been successful in and love. Over the years, we have seen so many
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April 30, 2019 12:00 pm
Published by Alison Conklin
We work pretty heavily in the spirits industry, so I have been on my fair share of distillery tours. And you tend to see a lot of the same stuff: copper equipment, bearded tour guides and an overuse of rustic wood and exposed brick that screams you’re modern. Unless you
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March 19, 2019 9:00 am
Published by Alison Conklin
This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was
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February 26, 2019 9:30 am
Published by Alison Conklin
You submitted your beer or spirit to a competition. You’ve shipped your product. You wait in anticipation for the results. And, when they finally come, you’ve won a medal! Now what? It takes real investment (literally and figuratively) to enter a beer or spirits competition. And that’s not factoring the
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February 5, 2019 4:00 pm
Published by Alison Conklin
It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account. With more than 300 million active daily users,
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December 6, 2018 1:53 pm
Published by Alison Conklin
Another year in the books. 2018 brought new clients, events, cities and experiences as well as catching up with some of my favorite people and places I have met along the way. Here is a recap on some of my favorite things from the year. Favorite Beer: Tart Cherry Kvass,
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November 19, 2018 9:29 pm
Published by Alison Conklin
Turkey may be the traditional center of the Thanksgiving table, but that’s just one of so many delicious ways to serve up an impressive holiday dinner. Whether you’re just not a fan of the big feathered bird, are a rebel of tradition or just want to get a little more
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April 19, 2018 1:11 pm
Published by Alison Conklin
Before becoming an agency guy, I was an aspiring journalist armed with a pencil, notebook and a briefcase full of ambition. My writing chops were mediocre at best, but I made up for it with my curiosity, ability to take critique very well and position under an immensely talented editor
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