Author Archives for Alison Conklin

Networking: Making your connections count, one handshake at a time

September 20, 2023 8:20 am Published by Comments Off on Networking: Making your connections count, one handshake at a time

Trade shows are more than just opportunities to showcase your brand and products; they’re prime occasions for networking and building valuable connections. In the bustling environment of a trade show, the art of networking can be the key to unlocking doors of opportunity and fostering lasting relationships. Here are some

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Once Upon a Narrative: Using Storytelling to Promote Your Brand

August 7, 2023 10:00 am Published by Comments Off on Once Upon a Narrative: Using Storytelling to Promote Your Brand

In today’s fast-paced digital world, capturing and retaining your audience’s attention is more challenging than ever (am I right, TikTok fans?). As content creators, we’re constantly seeking effective strategies to make our message resonate with our clients’ target audiences. One powerful technique that has stood the test of time is

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Pump Up the Jams and Work Productivity

December 8, 2021 3:30 pm Published by Comments Off on Pump Up the Jams and Work Productivity

Alright stop, collaborate and listen, BC is back with a new productivity edition. Before you slip on your noise-cancelling headphones or tell Alexa to turn up the tunes, have you ever thought about what music might be doing for your work productivity? As it turns out, there are a ton

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Did you hear? The James Beard Semifinalists are here!

March 3, 2020 10:00 am Published by Comments Off on Did you hear? The James Beard Semifinalists are here!

It’s that time of year: The James Beard Semifinalists have been announced, and our team has been glued to our screens to see all the nominees. From bakers to brewers, this list is full of the best of the best in the industry. And the best part? Some of our

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Eating On The Fly: Airport Food Trends

January 7, 2020 7:45 pm Published by Comments Off on Eating On The Fly: Airport Food Trends

The Brightly Creative Team has taken off in the past year with a ton of work trips, and we’re heading into 2020 with even more on the docket. As we wandered the long halls of airports across the country, we have picked up on some common food trends at kiosks

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Trade Show Tactics: Tips On How to Save On Your Next Show

December 17, 2019 11:00 am Published by Comments Off on Trade Show Tactics: Tips On How to Save On Your Next Show

Team Brightly sat down last week to close out a successful 2019 and prepare to go full steam ahead into 2020. A majority of our calendar is filled with travel, from summits to competitions to trade shows. To help us start 2020 on the right foot, we start planning. Most

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A Sweet Collaboration: How Honey and Female Brewers Make the Perfect Pair

December 10, 2019 9:00 am Published by Comments Off on A Sweet Collaboration: How Honey and Female Brewers Make the Perfect Pair

For the last nine years, Brightly Creative has been working in the brewing industry for our client, the National Honey Board, to help brewers learn how to brew with honey. It is an industry that we have been successful in and love. Over the years, we have seen so many

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Distillery Tours: What I Learned from Jack Daniel’s Distillery

April 30, 2019 12:00 pm Published by Comments Off on Distillery Tours: What I Learned from Jack Daniel’s Distillery

We work pretty heavily in the spirits industry, so I have been on my fair share of distillery tours. And you tend to see a lot of the same stuff: copper equipment, bearded tour guides and an overuse of rustic wood and exposed brick that screams you’re modern. Unless you

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Natural Products Expo West: What We Saw and What You Can Expect to See on Shelves in 2019

March 19, 2019 9:00 am Published by Comments Off on Natural Products Expo West: What We Saw and What You Can Expect to See on Shelves in 2019

This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was

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You’ve Won a Medal, Now What?

February 26, 2019 9:30 am Published by Comments Off on You’ve Won a Medal, Now What?

You submitted your beer or spirit to a competition. You’ve shipped your product. You wait in anticipation for the results. And, when they finally come, you’ve won a medal! Now what? It takes real investment (literally and figuratively) to enter a beer or spirits competition. And that’s not factoring the

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IG is Where To Be: Using Instagram Stories to Bring Your Business to Life

February 5, 2019 4:00 pm Published by Comments Off on IG is Where To Be: Using Instagram Stories to Bring Your Business to Life

It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account. With more than 300 million active daily users,

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Alison’s Favorite Things from 2018

December 6, 2018 1:53 pm Published by Comments Off on Alison’s Favorite Things from 2018

Another year in the books. 2018 brought new clients, events, cities and experiences as well as catching up with some of my favorite people and places I have met along the way. Here is a recap on some of my favorite things from the year. Favorite Beer: Tart Cherry Kvass,

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Beyond Turkey: Delicious Alternatives for Thanksgiving

November 19, 2018 9:29 pm Published by Comments Off on Beyond Turkey: Delicious Alternatives for Thanksgiving

Turkey may be the traditional center of the Thanksgiving table, but that’s just one of so many delicious ways to serve up an impressive holiday dinner. Whether you’re just not a fan of the big feathered bird, are a rebel of tradition or just want to get a little more

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The Evolution of the Bread Aisle

April 19, 2018 1:11 pm Published by Comments Off on The Evolution of the Bread Aisle

Before becoming an agency guy, I was an aspiring journalist armed with a pencil, notebook and a briefcase full of ambition. My writing chops were mediocre at best, but I made up for it with my curiosity, ability to take critique very well and position under an immensely talented editor

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