August 12, 2022 1:39 pm
Published by Diego Escala
Video can be both the simplest and most confusing thing to have to deal with. It’s very much something that feels like a mountain of an obstacle to have to climb over to understand, but honestly when distilled into small parts it’s overall a pretty simple concept. And video is
Read More
June 6, 2022 7:25 pm
Published by Diego Escala
A lot of time and energy goes into creating a company’s brand — from its mission statement to the logo treatment and color palette. But a somewhat underappreciated part of brand creation seems to be the font selection, as evident from the literal hundreds of Helvetica logos you see on
Read More
December 13, 2021 4:51 pm
Published by Diego Escala
Color is probably one of the most discussed topics in the world. Companies can spend weeks deciding slightly different shades of yellow for their logo. Or how many hours did you spend staring at your wall, holding up two paint cards to see which would look better for your home?
Read More
August 3, 2021 5:01 pm
Published by Diego Escala
School’s great, but it’s also costly and in some cases it might even come off as a waste of time if you reach the end and realize you learned more on your own than in the actual classroom. I get why people might feel frustrated when they want to keep
Read More
June 3, 2021 11:00 am
Published by Diego Escala
Making a good looking website is hard, but making one that looks good and works to create a positive user experience (UX) can feel like a tightrope act in and of itself. Just because you hired the best designer in the world who makes you the prettiest site ever, doesn’t
Read More
March 11, 2021 6:27 pm
Published by Diego Escala
College is great. You can never find parking; you’ll drop a fortune on a piece of paper and if you didn’t have crippling anxiety before, you do now. One of my favorite things, however, is how professors can fail to prepare you for the real world. It’s not usually their
Read More