A Love Letter to Instagram

Posted April 12, 2022 by Brightly creative.

As someone whose job revolves around social media, I shouldn’t play favorites when it comes to platforms. But — Instagram, you have the biggest piece of my heart (sorry, Facebook). Over the years Instagram has climbed its way to the top of my list. Now don’t get me wrong, I appreciate each platform for the individual strength that it brings to the table. But generally speaking, Instagram is a must for every client I work with. Wondering how to make the most out of Instagram? I’ve got you covered!

Savvy Searching

The search box (found on the app’s Explorer page) is the gateway to every available Instagram account. This feature allows you to search for hashtags, locations and even specific accounts. The posts that automatically populate in this feed are based on similar accounts that you follow and/or searches that you have performed. If you are running a bakery and often search for #cupcakes, chances are your Explorer page will be flooded with images of delicious culinary creations. Utilize the search tool to hone in on your target market, find new customers and even gain insight into what your targeted audience is posting on their accounts. Although Instagram’s algorithm frequently updates, one common thread is its ability to provide you with other accounts that match your posting and search patterns while utilizing the app. 

Quality > Quantity 

Be mindful of your captions. By incorporating relevant on-brand captions on Instagram, you increase the likelihood that others will see your content. You are not required to write the next great American novel in your social media posts. Please, do not write an essay. Do, however, think about the purpose of your post and what information you want viewers to walk away with. If the goal of your account is to sell cupcakes, (Can you tell that I’m hungry as I write this blog?!) make sure to incorporate words that align with your target audience (bakery, flavor, location, store hours, limited time, seasonal, etc.) Also be mindful of what you post. Prior to posting, ask yourself if what you are about to post makes sense with your brand. 

Golden Rule

I have an 80/20 rule when it comes to Instagram content. 80% of what I post directly aligns with the brand, and 20% is “fluff” that is solely there for engagement purposes. What is “fluff”? Holiday posts, questions to my target audience, polls and behind-the-scenes content. When 20% of a page provides direct audience engagement, it also alleviates the page from looking like a giant billboard (which is often a turnoff for many viewers). 

No matter if you are an Instagram newbie or confident guru, exploring this always-evolving social platform is a great way to build confidence, gain inspiration and grow your network. Ready to take your brand to the next level on social media but not sure how? Contact us today! 

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