Brightly Creative Shares Favorite Halloween Candies, Traditions

Posted October 29, 2020 by Alyssa Stahr

“Halloween is happening,” the National Confectioners Association president declared in August, and there was a collective sigh of relief across America, as Halloween’s ghouls and goblins prepared for one of the most fun holidays of the year. We needed to hear that Halloween wasn’t just canceled like most of 2020, especially coming from a king of candy. What would we do without going door to door with our favorite containers, seeking out treats of a certain variety that will ultimately tell us who our coolest neighbors are? 

There’s no doubt that kids love Halloween, and parents either live vicariously through their kids during trick or treating or hold their own parties so they can still play dress up. Broomsticks haven’t been completely grounded, as evidenced by this year’s Halloween candy sales. They’ve increased 8.6%, with seasonal chocolate sales rising 12.2% since October 4, as reported by on October 26. Almost 100% of parents polled said they plan to celebrate the holiday “in some way,” and 65% say they will trick or treat. Almost three-fourths of young parents said Halloween 2020 “is more important than ever.” 

Even the queen of Halloween, Jamie Lee Curtis, said that Halloween may be different this year, but “that doesn’t have to be bad.” She told the New York Times that different “can lend itself to fun and creativity.” People are looking for safe alternatives and fun ways to get creative with costumes and candy selection, and the Brightly Creative team is no different. 

If I have to pick a favorite candy, I love the fun size candy bars. Milky Way, Crunch, 100 Grand, Snickers, Hershey’s — there’s no way I could choose just one, so I would be “that” kid who would just grab a pile of as much as I could, hoping my little hands would be successful at a large combination. I do not have kids, but October 30 is my dog’s birthday, so that’s a great excuse to have a party each year. 

Jasmyne loves candy corn or something gummy. She loves the Krabby Patty gummies! “Traditionally I would be working (if I was still in the restaurant industry) and dress up like Princess Jasmine from Aladdin. It was the easiest work costume for me by wearing a tiara and a tutu and saying that I’m a princess. Little girls would love it and parents would tip me more for giving their child a sticker. Oops! Did I just give away a server secret? This year I plan on relaxing on the couch and watching Hocus Pocus. I might make grab-and-go candy bags for those who choose to trick or treat in my neighborhood.”

Keith’s favorite candy is Reese’s Peanut Butter Cups. “Is there even another answer to this question? This year we’ll be trick or treating with the kids as usual, but this year with face masks on the kids and rubber gloves. Parents will be in bee suits.”

Alison has a big sweet tooth for hard candies. Butterscotch, Jolly Ranchers, suckers: She raids her niece and nephews’ baskets for all the goodies they don’t want. “Normally I would help my parents pass out Halloween candy at their house, but my husband and I just bought our first house together and look forward to having our own trick or treaters this year.”

Jonathan doesn’t have much of a sweet tooth, but he did say that any kid who powered down candy corn was a troublemaker. “We keep Halloween pretty stock. I’ll be going on my 15th year of a Where’s Waldo costume. This is our first year in a rural community. Last year we went to a friend’s neighborhood to trick or treat. This year we’ll give out neighbors bags of candy to hand out to our kids so they have some semblance of Halloween.”

Want to know more about what candy your state is sweet on? has launched a fun interactive map of the top candies in each state, along with the Top 10 Halloween candies nationwide. Is yours on the list? 

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