#StayConnected: How Social Media Keeps Us Together

Posted May 28, 2021 by Jasmyne Harris

Social media helps people and businesses stay connected. From the tumultuous year of 2020, we can agree that social media played a major role. Businesses were able to conduct virtual meetings while employees worked from home; restaurants were able to deliver meals to hungry families and virtual parties kept hope alive. It’s no doubt that social media has helped get us through tough times.

Let’s Chat

Video chat apps like Zoom, GoToMeeting and FaceTime have helped connect those who couldn’t be together. Companies turned to virtual meetings when it was unsafe to be in the same room; families sent birthday wishes through the phone; and happy hour didn’t miss a beat and became a regular occurrence. Without the help of these social chat groups, we wouldn’t be able to connect as much as possible.

Your Order is Ready

Getting your next meal has been easier than ever with social media. Although restaurants began using apps for ordering before the pandemic, online ordering really took off last year. Your favorite meal was as easy as 1 … 2 … swipe! Not only could meals be delivered to you, but you can also skip the line by pre-ordering and picking up without waiting in long lines. Don’t tell anybody, but I may have done this a few times for Chick-fil-A!

Let’s Go Live

Concerts, seminars and many in-person events took a hit last year. Music artists started going “live” through social media platforms like Instagram to bring the party to you. Chart-topping music producers, Timbaland and Swizz Beats, created live streaming video sensation, Verzuz, to have music artists battle head-to-head. Artists were able to put on live concerts in their homes or bring socially-distanced stages to your home. Legendary singers like Gladys Knight and Patti LaBelle shared their greatest hits and the whole world was able to sing along! Nothing brings people together like music. 

The Party Won’t Stop

When companies can’t physically be with their customers, they turn to social media. Commercial pizza, food service and baking company, LloydPans, did just that. They held a virtual party for the National Pizza Party Day holiday last week where Instagram users could celebrate the holiday from the comfort of their homes or grab a pie from their favorite pizza shop. Of course it would have been a hit if pizza lovers and LloydPans could party together, but it was just as fun. 

Virtual Honey Tastings

After a year of virtual events, we’ve become pros. Pre-pandemic we would host events on behalf of our client, National Honey Board for events centered around the baking, beer and distilling industries. At first it seemed nearly impossible to have virtual honey tasting events. Many hours were spent trying to make our in-person events become a virtual experience. We got creative and bright (corny joke, I know!) and have since successfully hosted more than 15 events! What normally would be a fun day of educating attendees about honey then hitting the town to explore quickly came to a halt. Our team was able to not only host events via social media platforms but we also made them as interactive and engaging as possible. It definitely helped sending personal packages filled with made-with-honey treats! 

Finding time to stay connected doesn’t have to be difficult. Gather your colleagues and friends, hop on a call and catch up. Connect with us on Facebook, Instagram, and LinkedIn to see what’s new with the Brightly team!

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