Welcome Marissa Birch, Social Media Manager!

Posted October 30, 2023 by Brightly creative.

With over a decade of professional experience in digital marketing, Marissa has had the privilege of working with iconic brands in the spirits and fashion industries. She has a knack for crafting eye catching social media strategies, and she especially loves whipping up fun reels that engage our audience.

Her educational background includes a Bachelor of Science in textile development and marketing and an associate of applied science in fashion merchandising from The Fashion Institute of Technology. She is excited to bring her expertise to the food and beverage industry. Stay tuned for some reel-y good content coming your way!

What sparked your interest in Brightly Creative?

What piqued my interest in Brightly Creative is the company’s dynamic and innovative approach to the food and beverage industry. Their commitment to creativity and helping brands shine in a competitive market aligns perfectly with my career goals. I’m thrilled to be part of a team that’s at the forefront of shaping industry trends.

How do you approach social media strategy in terms of food and beverage, and what are some goals you’d like to achieve for our clients in the next year?

In the food and beverage sector, my approach to social media strategy involves creating engaging content. A key trend I’ve noticed is the rise of recipe content, which has been a significant hit this year. I anticipate this type of content will continue to grow in the coming year. My goal for our clients is to increase brand awareness, boost engagement, and build customer loyalty, all while capitalizing on the popularity of recipe content to make our clients’ brands stand out and turn social media followers into devoted customers.

Predict the future: What’s the next big thing that is going to take off for social in 2024?

Looking ahead to 2024, social media is poised for some exciting shifts. Short-form video will continue to dominate, becoming even more interactive and engaging. Sustainability and social responsibility will be key, as eco-conscious consumers seek brands with ethical and environmentally friendly practices. 2024 promises engaging videos and a growing focus on sustainability in social media. 

Take us to your desk: What’s the must-have tech you can’t live without?

My must-have tech item is my trusty iPhone. It’s practically my sidekick in the world of social media. With it, I’m always ready to tackle the ever-changing digital landscape, whether it’s crafting witty Tweets, sharing captivating Instagram stories or staying on top of the latest trends.

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