National Beer Can Appreciation Day: A Holiday We CAN All Get Behind

Posted January 24, 2019 by Brightly creative.

January 24 is National Beer Can Appreciation Day. Why might you ask? Well, this day in 1935 was the historic and thirst-quenching day beer was first sold in cans. Want to know how you can celebrate? Buy a can, marvel at its design and drink in delight – it’s a day we all CAN get behind!

Check out Alison, Jonathan and Keith’s favorite beer can designs.

Keith’s Pick: Extra Dry – Stillwater Artisanal

My design aesthetic is minimalistic. I love clean, simple, smart design, which is what attracted me to purchase Extra Dry for the first time a couple of years ago. Back then, few brewers had adapted the clean design ethos, and the prevailing trend was making labels as loud as possible to stand out. On the shelf and in my hand, Extra Dry seemed different. The can featured a clean design, muted colors and the use of a red circle to tell the story of the beer. I wasn’t particularly looking for a sake-style saison the day I first bought this beer, but the can compelled me to want to try one.

Jonathan’s Pick: Olympia Beer

My grandfather didn’t say a lot. He watched a lot a TV, mostly The People’s Court on mute. Sometimes we’d sit in nylon-webbed lawn chairs and fish for bluegill from the dock of his lake home using bamboo poles and white bread as bait (and we crushed it). He rarely did either without a can of nearly frozen Olympia Beer. The most consistent dialogue we had was when he needed another one, and I was excited as a golden retriever fetching a stick to fulfill the request. Pretty simple. Every time, I have an Olympia, or see the can, I’m instantly reminded of those simple quiet times we spent together. Miss you Grandpa.

Alison’s Pick: L’Apiculteur – Central State Brewing Co.

Of course I am going to pick a honey beer — honey is basically coursing through my veins at this point. But Central State Brewing in Indianapolis captured everything I love about honey and bees and put it on a beautiful vibrant label. The can features a simple, but detailed line illustration of a beekeeper, or “L’Apiculteur” in French, with bees flying around its veil. No wonder they were a winner of the 2018 Honey Beer Competition’s Design Category.

CATEGORY: Beer, Food and Beverage