Once Upon a Narrative: Using Storytelling to Promote Your Brand
Posted August 7, 2023
In today’s fast-paced digital world, capturing and retaining your audience’s attention is more challenging than ever (am I right, TikTok fans?). As content creators, we’re constantly seeking effective strategies to make our message resonate with our clients’ target audiences. One powerful technique that has stood the test of time is
Is Your Font Conveying Your Brand The Way You Think?
Posted June 6, 2022
A lot of time and energy goes into creating a company’s brand — from its mission statement to the logo treatment and color palette. But a somewhat underappreciated part of brand creation seems to be the font selection, as evident from the literal hundreds of Helvetica logos you see on
Why is Personal Branding Important?
Posted June 17, 2021
Brightly Creative has a very important word in its title. Yes, we’re a bright group both in mind and heart, but we are also a creative triple threat: noun, adjective and verb. One of the brightest — pun intended — times we shine is when we solve problems for our clients.
Branding: Helping Clients that Can’t Help Themselves
Posted December 14, 2020
I’ve been creating and re-vamping brands for over 20 years – quite a few have been Fortune 100/500. It’s been very rewarding. However, the most enjoyable projects have been with start-ups or small privately owned small to medium size business looking to take their brand to the next level. They