Tag Archive: brands

Is Emotion Measurable? Connecting Brands with Human Feelings

Posted January 31, 2022 by Alyssa Stahr

I have a friend who passed out in a Burger King when she was 10. Decades later, the memory of that embarrassing moment has driven her away from BK for life. I, on the other hand, love the smell and taste of a good BK burger. I do not have

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