How Do Consumers Define Modern-Day Clean Label?
Posted September 27, 2023
As a content director, I’m intrigued by changes in the food and beverage industry, down to the way language evolves to define innovation. Throughout the years at Brightly Creative, I’ve become familiar with terms like aquafaba, ashwagandha and what I affectionately call the biotics: pre, post and pro. But, there’s
What Does ‘Better for Me’ Mean to You?
Posted May 2, 2023
Out of all of the webinars, in-person keynotes and interviews I’ve conducted in the past several years regarding clean label listings, functionality and better-for-you ingredients, one thing has always stuck out to me. The definition of what is good for me is moveable, changeable and 100% personal. The FDA has
Colors of the Plant-Based World
Posted May 17, 2022
Our lives are truly spiced up with the endless array of flavor combinations in the world, however recent inspiration has certainly stemmed from the longest period of isolation in our lifetimes, and culinary experts and food developers are incorporating what matters most to consumers into menus and retail products. A
What Does Innovation Mean to You?
Posted April 26, 2022
I recently sat in on the Food Entrepreneur Experience presented by Food Business News webinar for a number of reasons. I work for a food and beverage creative agency, so I’m always looking for the latest and greatest in that category Zeroing in on the word “creative,” I love hearing