Posted July 19, 2023
As a recent college graduate, Hailee’s career with Brightly Creative is her first “grown up” job. She spent her time in college on student government, holding the titles student body president and student trustee, where she learned to network, strategize and innovate. Read more to see what skills she’s excited
Posted May 25, 2023
Nashville was hopping at the beginning of May — and not just because Taylor Swift was in town. The Craft Brewers Conference burst onto the Music City scene, and there truly was something for every beer creator at this year’s show. We were there on behalf of the National Honey
Posted March 25, 2023
The National Honey Board kicked off the trade show season by exhibiting at the American Craft Spirits Association’s 10th annual “Better with Age” show in Portland, Ore. As eager attendees waited outside the hall to celebrate with a special ribbon cutting ceremony, exhibitors patiently enjoyed the stillness in the room.
Posted March 3, 2023
In just a few days I will be heading back to Natural Products Expo West for the first time in 10 years. My feet have hit countless trade show floors since that inaugural week in Anaheim, and it’s thrilling to be on the forefront of trends, innovations and taste tests!
Posted August 30, 2022
A former Silver Best of Show Medalist is now Golden. Honey Sucker Pils, a German-style pilsner brewed with orange blossom honey, bested 240 entries at this year’s eighth annual Honey Beer Competition. Liquid Art Brewing Co. of Chambersburg, Penn., proved that quality and consistency win every time, and Brightly Creative
Posted July 8, 2022
One of my favorite aspects of our partnership with the National Honey Board are the competitions. Each year, our team makes improvements to elevate and improve on the year before, and this year we had a whopping 350 meads — the maximum cap — entered into the Mead Crafters Competition. I love
Posted June 30, 2022
Our team was buzzing with excitement as we kicked off this year’s #honeybeersummit in Austin, TX. Alongside @honey4pros, the Brightly Creative crew came together with brewers from across the country as they learned about the functionality of honey within the brewing space. In addition to technical sessions and networking, this
Posted June 20, 2022
Being a food and beverage agency, we’re interested in the world’s pollinators, particularly those that are pollinate crops in all 50 states: the honey bee. Pollinator Week — June 20 through 26 — is a great time to further education on the power of our favorite winged pollinators: bees. Plus, who
Posted May 20, 2022
Every third spoonful of the world’s food depends on pollination, and on May 20, the United Nations joins together people of the world to celebrate and become more aware of what bees do for us on World Bee Day. As a food and beverage creative agency, we are proud of
Posted November 17, 2021
Throughout the year, Brightly Creative gives our alcohol-fueled blood, sweat and tears to three National Honey Board competitions: beer, spirits and mead. Yes, they’re hard work. Yes, they take a ton of organizational and behind-the-scenes planning that really starts a year in advance. And yes, they are highly rewarding. We
Posted October 15, 2021
What does it take to win gold in preparation for the National Honey Board’s Honey Spirits Competition? Just countless hours of researching distilleries that make a honey spirit, sending out hundreds of emails, creating a website, finding qualified judges, unpacking numerous boxes and much, much more. Preparing for our fourth
Posted September 1, 2021
For the seventh consecutive year, the National Honey Board hosted its Honey Beer Competition, providing an opportunity for the best brewers to submit made-with-honey beers. And also for the seventh consecutive year, the Brightly Creative team managed and ran the competition for our client. But, what does managing a competition
Posted August 21, 2021
If there was ever a time to stop and smell the flowers, today’s the day. Today we celebrate the makers of Mother Nature’s sweetener who not only provide honey but also are responsible for one-third of the food we eat. Thanks to beekeepers, honey bee enthusiasts and those who support
Posted November 12, 2020
This week the National Honey Board hosted its annual Honey Industry Summit, and since this year went virtual, the content was data driven, centered on research conducted on consumer attitudes and usage. Additionally, volumetric survey data regarding the foodservice and consumer packaged foods industry was shared. The impact that COVID-19
Posted October 8, 2020
The results may have been delayed a bit this year, but it was worth the wait. Every Outstanding Bakery mentioned as a 2020 James Beard Award winner is a past Honey Baking Summit attendee! For those familiar with Brightly Creative, you know that we’ve had a longstanding partnership with the
Posted August 13, 2020
There’s a buzz in the air, and that’s because Saturday, Aug. 15, is World Honey Bee Day! These little insects pack some mighty power, and the day is reserved to honor both the honey bee and beekeepers who work so hard to make hives better homes for the pollinators of
Posted April 22, 2020
Due to our longstanding partnership with the National Honey Board, naturally we have learned a lot about the hardworking bees that help nurture our planet. It’s only fitting that we would honor bees during Earth Day’s 20th anniversary theme: Climate Action. According to EarthDay.org, on the first Earth Day, April